"As important as Marketing Metrics are, they can distort reality and provide the illusion of control. Cannabis does much the same" - Tim Ambler, Marketing and the Bottom Line (London School of Business)

A marketing dashboard can be your catalyst for success, credibility, and superior results. But where do you start? What do you include? And how do you ensure that the marketing dashboard will add to marketing's accountability?

Whether your company already owns a marketing dashboard or you’re just in the planning stages, this webcast will help you understand how marketers can better use metrics and dashboards to gain insight into marketing effectiveness.

Access this previously recorded webcast with Patrick Lapointe, head of MarketingNPV and author of Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments, . He is joined by Thor Johnson, veteran marketer and SVP, Marketing of Eloqua Corporation.

You will learn what a marketing dashboard should include, how a marketing dashboard can add to your organization’s accountability, and will give you simple tools to communicate the efficacy of your marketing efforts to others.

This webinar is ideally suited to senior executives and marketing professionals seeking insight and better credibility for their organizations.

Patrick La Pointe, best-selling author of Marketing By The Dashboard Light and head of MarketingNPV. At MarketingNPV, Pat LaPointe directs the development of client solutions for CMOs in the areas of skills, structure, processes, and tools to improve marketing measurement through greater alignment and accountability. His book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments is a pioneering work on the topic of marketing dashboard development.

Prior to launching MarketingNPV in 2003, Pat was an equity partner and senior vice president at Frequency Marketing Inc., a consulting and software company known for design and operation of large-scale customer retention and loyalty programs. Pat also directed the operation of a marketing department at Bell Atlantic (now Verizon), creating and implementing customer acquisition and development programs for both B2B and consumer markets. He started his career in advertising in the Y&R network and at Ketchum, where he managed large client portfolios in all aspects of marketing strategy and communications. Pat is an MBA graduate of Stern School at NYU and holds a B.Comm. from McGill University in Montreal.

Thor Johnson, SVP Marketing of Eloqua Corporation has more than 20 years of marketing and managerial experience. Thor brings consistency and focus to Eloqua's public face and marketing programs. Prior to joining Eloqua, Thor headed the Boston and New York business units of AGENCY.COM, and held positions at Juno Online Services and Schlumberger. Thor holds a degree from Brown University and an M.B.A. from Harvard University.

About Eloqua
Eloqua provides the leading integrated demand-generation platform so marketing teams can produce a continuous flow of quality leads for a professional sales force.
Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable automated process.